#FindMomo: The Adorable Instagram Dog Taking the Net by Storm

Though you may be unaware, this adorable Border Collie, Momo, is taking the Internet by storm. That's because Andrew Knapp, Momo's best friend and pet parent, has fashioned an Instragram in the likeness of a real-world Where's Waldo? challenge. Upon discovering that his pooch was naturally elusive during their games of fetch, Knapp started snapping photos in which he challenged his followers to find Momo. The game's been fun for all involved, including its creator. Click through to see some of the snapshots Knapp has taken of his hidden Border Collie, and learn a little bit more about how this real-life Where's Waldo? came to be.