Finding the Best and Meaningful New Pet Products at Super Zoo

According to IBISWorld Reports, dedicated US Pet owners will spend $52.87 billion on their animal companions this year, buying an ever-widening array of pet products, supplies and services for their furry friends. That was the motivation for the thousands of pet retailers and others, including members of the media like myself, to attend Super Zoo 2012 in Las Vegas, Nevada last week.

This year, new products were unveiled at the event, including all-natural, earth-friendly organic products; high-tech innovations that include computerized ID tags, automatic doors, programmable feeders and touch-activated toys; pet seatbelt systems; and travel accessories and supplies. Pet fashion also continued to be a trend, with this season’s collections including faux mink coats, designer jackets, Halloween costumes, holiday attire and upscale leather carriers. 

Even so, there were a few unexpected surprises. These new pet products stood-out because they were truly unique, as well as problem solvers. 

One of my favorite products from the show is Green, a revolutionary feeding system, distributed by In the Company of Dogs.  Green is a revolutionary way to turn your dog’s meal into a challenging game. Pet owners will scatter the desired amount of food across the Green and watch their dog ‘work’ to push the food out between the many blades of grass. Another important feature of Green is that it prolongs eating time, which is proven to significantly reduce the risk of vomiting, gagging, gas and belching. Moreover, it also decreases the risk of `bloat’ a potentially fatal disease for dogs, especially larger dog breeds with deep chests like Weimaraners, Rottweilers and Golden Retrievers, like my Hannah.   

After a few feedings in the past few days, I am happy to report that Hannah no longer gobbles up her food; she enjoys the challenge of capturing it!

Another unique product was Muffin’s Halo™, a custom designed specialty product to guide blind/visually impaired dogs and safeguard them from bumping into walls and other objects. Muffin's Halo™was invented out of the love and devotion for a 12 year-old Toy Poodle, named Muffin, who lost his sight last year due to cataracts. The patent pending device is a great aid to help blind dogs become familiar with existing or new surroundings quickly.  The device is lightweight, comfortable and adjustable with Velcro straps. Its soft angel wings sit on the dog's neck to protect their head and shoulder area, while the decorative halo is designed to protect them from bumping into walls and other objects. This device does not hinder a dog's normal daily activity including sleeping, and makes them look like angels.

For more information about other new pet products, keep an eye out for Petside's holiday guides!