McDonald's Radio Ad Referencing Pit Bulls Pulled After Angering Animal OwnersPublished February 7, 2012
A report from NBC 4 Washington stated that McDonald's, in a radio spot that only ran locally for a few days in Kansas City, referred to their new line of "Chicken McBites"as being safer to eat than petting a stray pit bull.
The implication of the advertisement, of course, is that pit bulls are naturally aggressive and in turn dangerous dogs. It seems to be the latest case of perpetuating the pre-existing negative stereotypes that surround the breed.
After the ad aired, the complaints filed in. People protested through various social media outlets, including through a Facebook page titled "Pitbulls Against McDonald's", a page that was liked more than 8,200 times.
Upon learning of the outcry against the corporation, McDonald's pulled the ad almost immediately from the local markets that it aired. They also pledged to do a better job marketing in the future.
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