New Iams Commercial Puts the Human-Animal Bond on DisplayPublished December 13, 2012
In the human world, love can sometimes be complicated, with relationships between people being filled with ups and downs, twists and turns and an array of mixed emotions. When it comes to animals, however, love seems to be a lot simpler.
While the bond between pets and their people can be described in many ways, the bond at its root is an unconditional and uncomplicated love between pet and pet parent. Any animal lover knows that their pet will always be there to support them, no matter the circumstance. With this in mind, the same should be true of people to their pets, with pet owners being devoted to taking care of their companions in all facets of their lives.
That human-animal bond, and the emphasis on it being a two-way street, is the focus of the new Iams campaign, "Keep Love Strong". The message, one that Petside advocates, is to appreciate all that animals do for us unconditionally by appreciating them in return, showing them the love we bear by caring for them to the best of our ability.
To get the word across, Iams crafted new videos aimed towards putting the human-animal bond on full display, with their new commercials being chosen by the fans on their Facebook page in a recent contest. The contest encouraged the online community to rally behind their favorite videos, awarding those spots with airtime for a national audience.
With the contest now concluded, two new personal stories of the relationships between pets and their people have been chosen to air on television for the rest of the country. Watch the videos below to see the two new commercials highlighting the special bond we share with our pets:
What did you think of these two stories? How do you keep the love strong between you and your pet? Tell us in a comment.
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