Humane Society's 'Shelter Pet Project' Aims to Attract Adopters

Published February 10, 2010

Sadly, there are those times when the lives of pet owners undergo unhappily dramatic changes. The once happily married couples who can no longer get along, often go through nasty periods of divorce, and what were at one time solid predictable lifestyles fade into obscurity. What may happen to their pets?

What about those people who brought a furry companion into their home, only to become bored with it, or no longer want the responsibility of pet ownership? Worse yet, some heartless and uncaring people simply break their commitment to their pet and just abandon their cat or dog, onto the street, leaving it to fend for itself.

What often happens to these abandoned pets is that many of them find themselves ending up in shelters through no fault of their own. While some of them will be re-homed and once again enjoy the company of a loving family, many of them languish there awaiting placement. And if they are fortunate enough to have been taken into a no-kill shelter, at least they will be cared for until the time that a new home is found. But many shelters simply cannot afford the "luxury" of the status of a no-kill facility.

And while most folks who are passionate about the many animals living in shelters feel a deep compassion for those cats, dogs and other pets who have been abandoned, The Humane Society of the United States is presently announcing an "unprecedented advertising campaign" to reach out to pet lovers to consider adopting a needy pet. They are actively spreading the word about how great shelter animals are as pets in order to increase the numbers of pets given a chance to find a new forever home.

The Shelter Project is a partnership between The Humane Society of the United States, Maddie's Fund and the Ad Council along with the network of the Animal Welfare Community. It is a collaborative effort designed just for this purpose.

Recently several catchy Public Service Announcements were aired across the country. They are delightful and can be viewed at the Shelter Project's website at http://theshelterpetproject.org/ and by visiting: http://theshelterpetproject.org/#/?page=thecampaign

For folks considering adopting, for your convenience there is a delightful feature available in which you can search for adoptable pets in your area. There is also an Adopt-A Gram, an interactive e-card which you can email your friends and family members to inspire them to also adopt a pet. Visit: http://theshelterpetproject.org/#/?page=adoptagram

Have you adopted, or are you considering bringing a furry companion into your home? Leave a comment share.

Photo credit: Clyde,American Bull Dog- Wikipedia

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Jo Singer

Shortly after retiring as a social worker and psychotherapist, I discovered my "writer's voice"…

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Comments (6)

Anonymous

I donate every month to the HSUS, ASPCA and my local shelter.

TheDogIsland.com (Unverified)

While adopting dogs from shelters is a great thing to do and I applaud the Public Service Announcements being made, I still believe that we can do much more for our furry friends. Instead of sending unwanted dogs to shelters we should be shipping them to The Dog Island, an incredible home where these lovable creatures can finally live without the oppressive human restrictions of a leash and fence.

Hillary (Unverified)

@Diana - I work at the HSUS and want to clarify that we aren't affiliated with local shelters and humane societies. Also, we have recently launched a vegetarian dog food ("Humane Choice"), but not a vegetarian cat food since cats are obligate carnivores.

Three cheers for pet adoption! My current dog is a shelter alum, as was my cat before him. There are so many great animals just waiting for a second chance.

Vicki

Only a year ago I adopted a little dog I found tied to a tree with no food or water. According to law, I had to turn him in to animal control for ten days. During this time the shelter tried to contact the original owner, to no avail. After ten days, I brought him home. And just recently I adopted a yearling that was saved by an animal group. He was one of eighy horses abandoned and neglected by the owner. So I do the best I can to help out animals in need.

Diana

I'm sorry, but the HSUS is in the pocket of PETA, and is the group that recently came out with VEGETARIAN cat and dog foods made in South America. I will always get my animals from shelters, but NEVER one of theirs.

jmuhj (Unverified)

KUDOS to Maddie's Fund for coming through yet again to help the most vulnerable among us. May HSUS achieve big success with this effort. And there need to be much, MUCH stiffer penalties for anyone abandoning a cat for any reason. Cats are and should be family members, and the penalties for abandonment should be the same as for abandonment of a kid.