Cats Rule: Now the Most Popular Pet in the CountryPublished April 20, 2010
Cat lovers have often been known to remark that "Cats rule while dogs drool". So this "mewsy" item should catch the eye of all avid feline fanciers! According to the Cat Fanciers' Association which was founded in 1906, (CFA) cats are now the top ranking and most popular pet in the United States. Based on studies, there are 93.6 million cats owned in the country, with 38.2 million households owned by at least one cat. 56% of these cats enjoy living in multi-cat households. Additionally 87% of these cats are spayed or neutered. What is more astounding; especially in light of today's distressed economy, is folks owned by cats are actually spending more money to provide a high quality of care for their kitties. CFA reported that the average cost per vet service is $203. Purrhaps this figure points in the direction of purchasing pet health insurance. The American Pet Products Association (APPA) recently released some startling statistics forecasting that 2010 will be a "banner year for sales of pet products and services." According to their report, in 2009 pet owners spent $45.5 billion on products and services; a 5.4% increase over these costs in 2008. The APPA anticipates that in 2010, this dollar figure will reach $47.7 billion. Therefore CFA will benefit through this increased expenditure on pet products since they offer feline owners a range of excellent products for their cats, ranging from appealing safe and innovative toys to first-class carriers. All these products are "branded through CFA's licensing agreement with 4Kids Entertainment." With the backing of CFA, with its 100 year feline experience and expertise for which the organization is famous, their popular branded toy, the "house mouse" still remains to be PetCo's top selling cat toy. Customers report favorably about this quality item and enjoy the "fair retail" price. Also featured in the report released by the APPA, due to the increased popularity of pet cats, CFA continues to envision further funding of programs by corporate sponsors and has renewed sponsorship contracts with several companies. Additionally, more companies remain interested in creating new partnerships with CFA. Moreover, CFA is planning a total makeover of CFA.org, its prominent web site, which will offer the Business Development Committee the opportunity to avail increased advertising possibilities, along with giving web site visitors special offers. CFA's Outreach and Education committee will be soon launching the CatsCenterstage website which will feature feline education in addition to interesting and intriguing opportunities for all feline fans. So I think that the expression "Cats Rule" is not so far from the truth. What do you think? Leave a comment and share your thoughts.