Bud Light 2012 Super Bowl Commercial Helps Rescue PetsPublished February 6, 2012
That was the tagline of a successful Super Bowl commercial spot from Bud Light that portrayed a cute pooch fetching party-goers a Bud Light upon hearing his name. It was one of the brighter spots in an otherwise lackluster pool of Super Bowl commercials, but what makes the ad even sweeter is that the commercial is actually helping rescue pets.
That's right: not only is Weego the adorable canine star of an advertisement on advertising's biggest stage, but he is also a real-life rescue pet. And, in honor of Weego, Bud Light tied in a promotional campaign with the ad; for every new "like" on the Bud Light Facebook page, the company will donate $1 (up to $250,000) to famed baseball manager Tony La Russa's Animal Rescue Foundation, ARF.
In case you missed the commercial, you can watch it below:
What do you think of Bud Light using their Super Bowl commercial as a means to help rescue pets? Share your thoughts in a comment!